TU9 German Institutes of Technology

Optional Abstract: 

TU9 is the network of the leading Institutes of Technology in Germany: RWTH Aachen, TU Berlin, TU Braunschweig, TU Darmstadt, TU Dresden, Leibniz Universität Hannover, Karlsruhe Institute of Technology (KIT), TU München, Universität Stuttgart. The TU9 alliance provides information worldwide on studying engineering and science, thereby playing an important role in increasing the international competitiveness of the European Higher Education Area. Together, the TU9 universities follow a common internationalisation strategy, including joint marketing to students at international fairs and at German schools abroad, and running more than 100 master’s programmes in English. TU9 provides advice and decision-making support to prospective international students. Through its alumni network for students at German schools abroad (TU9 DANA), for example, it conveys an authentic impression of studying in Germany and offers self assessment for potential students, thus strengthening the appeal of studying in Europe and especially in Germany.

1. Purpose

TU9 is the network of the leading Institutes of Technology in Germany: RWTH Aachen, TU Berlin, TU Braunschweig, TU Darmstadt, TU Dresden, Leibniz Universität Hannover, Karlsruhe Institute of Technology (KIT), TU München, Universität Stuttgart.
The statutory role of TU9 is to “support young scientists and students, particularly through joint (...) international projects such as information about studying engineering and natural science (...)”

Objectives
In order to maintain and raise their high educational standards, the TU9 universities rely on excellent young scientists. The quality of the applicants is not dependent on their origins or nationality.

The TU9 universities aim to intensify their recruitment of international young scientists in the STEM subjects, thus contributing to the international competitiveness of Europe in this area.

Strategy
The TU9 universities are offering more courses in English in order to attract prospective students worldwide.
The TU9 alliance serves as a platform for joint international projects. The TU9 members already cooperate extremely successfully in marketing to international students.

Audiences
We aim to attract the following international audiences through TU9 cooperation agreements and projects:

  • Talented international freshmen to a bachelor’s degree at a TU9 university,
  • International high achievers with a bachelor‘s degree to study for a master’s at a TU9 university,
  • International high achievers with a master‘s degree, to study for a doctorate at a TU9 university,
  • International doctoral students/postdocs to enhance research at TU9 universities.

2. Originality

Pilot Project 1: Joint International Marketing to Students

“Excellence in Engineering and the Sciences Made in Germany” – since 2006, TU9 has been wooing the best students from Beijing to Buenos Aires under this motto.

As the TU9 universities take it in turn to coordinate our presence at fairs and the stands provide information about all the TU9 universities, great visibility is ensured while resources are used efficiently.

The success of our participation at fairs is measured through feedback forms, designed to record the numbers of visitors to the fair, to our stand, and the number of consultations. If TU9 attracts a lot of visitors, our website receives an increased number of hits.

To ensure high-quality information, TU9 provides jointly compiled material for the stand.

Internet: http://www.tu9.de/projects/2022.php

TU9-Pilot Project 2: German Schools Abroad

Graduates of the 140 German schools abroad have excellent qualifications and speak fluent German. TU9 has targeted prospective students of STEM subjects in Germany since 2005. The “TU9-ING-Woche 2011” attracted 21 students with top grades to spend a week at TU9 universities. In view of this major success, this will be offered annually as part of the TU9 project German schools abroad. The alumni network TU9 DANA brings students from schools abroad and TU9 students into contact.
TU9 project staff organise lectures in schools, where representatives from TU9 universities give information on studying. TU9 also arranges for teachers and students from abroad to visit a TU9 university during trips to Germany – the opportunity to experience everyday university life.

TU9’s presence at fairs is regularly used to address the best graduates of German schools abroad: during every international visit, the stand personnel visits German schools abroad - be it in San Francisco or in Shanghai.

The TU9 service for German schools abroad regularly interviews study advisors at German schools abroad in order to continually improve the service.

On Facebook (http://www.facebook.com/TU9.German.Institutes.of.Technology), TU9 publishes a regular newsletter exclusively for German schools abroad and also provides video advice.

TU9-Pilot Project 3: TU9 SelfAssessment international

TU9 SelfAssessment international offers online guidance for prospective students interested in studying a technical subject at a TU9 university. In their home country, young people can be supported via the internet in their decision to study engineering at a TU9 university.

TU9 SelfAssessment international allows prospective students to familiarise themselves in English with the entrance requirements of technical courses at the TU9 universities. After completing tasks on mathematics, technical understanding, planning competence and motivation to study, participants receive detailed feedback on their strengths and weaknesses.

Internet: http://www.global-assess.rwth-aachen.de/tu9/index.en.html

3. Impact

TU9 is an acclaimed brand, synonymous with “Excellence in Engineering Science and the Sciences - Made in Germany”. TU9 was awarded the prize for university communication in 2011 for its successful international communication concept. Additionally, TU9 is a “chosen location” in the initiative “Germany – Land of ideas” and has been nominated national winner 2012 in the category “education”.

The TU9 communication concept brought over four years an increase of 17 percent of new international students enrolled in STEM disciplines.

Comparing the number of international students in STEM subjects at the nine TU9 universities with those at all other German universities, we find 41.1% (WS 2009/10) are registered at TU9 universities.

Of 13,734 international freshmen in STEM subjects at German universities, 6,164 (44.8%) chose TU9 in winter semester 2009/2010.

The number of international students at TU9 universities in technical subjects in winter semester 2009/10 was 19% (18,135). Every fifth future engineer at a TU9 university is therefore international.

These results for the STEM subjects are all the more valuable due to language barriers and the continuing intense competition from universities in the USA and Australia

4. Sustainability

The TU9 project is both successful and effective. The presidents and rectors of the TU9 universities have thus voted to continue.

Success, quality and sustainability will be assured as follows:

Joint International Marketing to Students
The heads of the International Offices will meet twice yearly in the “TU9 International Committee”, to coordinate and assess our presence at international fairs. Additionally, telephone conferences will be held before fairs to brief participants and provide the opportunity to coordinate matters and discuss presentations.

German Schools Abroad
In order to intensify collaboration with German schools abroad, TU9 has already signed cooperation agreements with 81 German schools.

TU9 SelfAssessment international
TU9 has commissioned RWTH Aachen to conduct quality assurance for this project. This includes technical hosting, answering user questions, necessary software updates, and standardisation of the reference group.

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